In an age of me-too products and instant communication, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. Discover “radical differentiation”—the number-one strategy of high-performance brands.
ZAG has been named one of The 100 Best Business Books of All Time. Its principles have informed the strategies of organizations such as Apple, Google, UPS, HP, Microsoft, Google, Kraft, PayPal, and the University of California.
Who should read it:
ZAG is the right book for anyone whose job is business strategy, marketing, or building a startup. It’s also great for solopreneurs, freelancers, and consultants who want to add positioning strategy to their skillsets.
“Here’s a practical field guide on how to create and grow a world-class brand. So no more excuses—read it now and start zagging.” —Kip Knight, VP Marketing, Ebay
“There are two choices: Do what everyone else is doing, only better, cheaper, or faster. Or do something different and distinctive. Marty Neumeier offers essential insights into the latter.” —Ron Sanchez, Copenhagen Business School
“Holy mother of god. This book is sensational. People read books hoping to find one, maybe two, new insights. By the tenth page you’ll have ten.” —Brian Collins, founder of Collins